It’s safer to assume that the viewer will mindfully turn the Closed Captions on or off based on their preferences. Unlike social media feeds, the Netflix viewing experience is more immersive. you can even choose different dubbed languages). They have standards and systems around captioning and language (e.g. This way, even if the user fails to turn subtitles on, they’ll see your text no matter what.įor a video streaming platform like Netflix, Closed Captioning is the way to go. While you can use subtitles that can be toggled on and off, given the nature of the Twitter feed, you can tailor the experience by burning in your captions (i.e. Open Captions would be especially useful for IG influencers as you can style the font to fit your brand’s visual identity. In general, you should consider that many viewers are casually scrolling without playing the audio at a sufficiently loud volume. While the differences between Open vs Closed Captions could sound simple, there are important implications that apply to different scenarios. Let’s look at various scenarios that you’re likely to encounter as a film producer or social media influencer. Here’s an example of open captioning from Kapwing: This also allows your text content to show up regardless of the video player and without facing any compatibility issues. Since it’s already part of the video, your audience will not miss it. You can also style the text using your brand’s font or even add emphasis to certain words by using bold fonts. Open Captions, on the other hand, are part of the video and cannot be turned off. Platforms like YouTube allow users to modify the font family, size, color, opacity, and more. This option allows viewers to turn the captions off as some may find the text on the screen not very helpful or even obstructive.Īn added benefit of using Closed Captions for your videos is customizing them for your needs.
Closed Captions vs Open Captionsĭifferentiating these two types of captions is relatively easy.Ĭlosed Caption has an option for viewers to toggle the text on or off whenever they see fit. Yes, Open Captioning is also a thing and there’s a great reason these two formats exist, especially in this world of social media. If there’s such a thing as Closed Captioning… how about Open Captions? When you see “CC”, it means that the video is offering Closed Captions. It’s likely that you’ve encountered “ CC” as you use video streaming platforms like YouTube and Netflix.
To make sure that your efforts don’t go to waste, you should consider other ways to reach a larger audience and get your message across more powerfully. You’ve invested in producing great videos/films.
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